About

This is my other space. I primarily work at robertsteers.com.au, and you can reach me there or on LinkedIn.

Here, I write about topics that interest me, including history, politics, philosophy, and more.

I write stories at the intersections of unlikely Venn diagrams, where stories intersect with systems. History sits next to spreadsheets. A line from a poem bumps into a line of code. Most days, I’m trying to understand why people do what they do, and how ideas move through a culture that is perpetually in flux. If there is a throw away line in a major story about someone from history accidently setting fire to something then that is the story I want to write.

 Previously, I spent two decades in marketing leadership roles across consulting, engineering, and the agency sector. I have sat in enough boardrooms to know that data is valuable, stories are powerful, and the real work is connecting the two without pretending one can replace the other.

My interests are wherever I wander. I appreciate the rigour of maths, the messiness of history, the nerve of entrepreneurship, and the soft skills that are not soft at all. I am as happy debugging a website as I am sketching a chapter about a Cornish sailor in 1642 or explaining why hearing aids are really brain technology in disguise. I follow football, build small tools, and keep notes that sometimes evolve into essays and sometimes remain unfinished. The ratio feels about right.

What I write about

  • How patterns become stories, and why that translation matters for business, politics, and everyday life.

  • The modern workplace is a theatre of incentives, misaligned leadership, and occasional grace.

  • Historical vignettes that show today’s arguments are older than we think.

  • Practical pieces on marketing, analytics, and web performance that save other people a few hours I already lost.

How I work

I like questions that do not end quickly. I try to start with evidence, add context, and only then look for an appropriate frame. When I write, I keep the tone plain and the claims earned, no heroic jargon. If I can say it on one page, I do. If it needs three, I try to make page two worth your time.

Projects and roles

  • The Audiology Place in Forestville. Community clinic, providing paediatric through adult care, including wax to APD testing, the entire spectrum. We are building something patient-first and proudly local.

  • Creative and data work for brands that need both storytelling and measurement—strategy, analytics, UX, and the minor optimisations that compound.

  • Ongoing writing across history, maths, art, and science, collected into an anthology in progress.

  • Side experiments in AI tooling, automation, and game design, because curiosity pays compound interest even when the cash flow is theoretical.